When the Box is the Limit BOOK

Innovators have long recognised that constraints very often stimulate or guide the process of creativity and innovation. When you work with limitation, creativity often comes to the surface organically as the most ultimate and natural solution. Restraints should never be a reason not to innovate. Often the contrary is true: restraints accelerate creativity, the driving force behind innovation. This book provides multiple inspiring examples from different industries and offers the reader a real suite of techniques on how to use natural or self-imposed constraints to the benefit of creativity and innovation.